Skinification: Transferring Skincare to Haircare

We’ve successfully created and patented a process (US1155403) that is able to use dihydroxyacetone (DHA) found in tanning products to change hair colour. A more natural based process than traditional dyeing, the user applies a solution of DHA to their hair. Once the hair is dry (either naturally or via a hair dryer), the user can then use straighteners to style the hair, initiating a reaction in the DHA that causes the hair to become brown.